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STOA is building a smarter way to save — helping people turn idle cash into meaningful lifestyle rewards.

Founded in London, STOA creates modern savings products designed to make saving more engaging, rewarding, and accessible for everyone.

Our mission is to help people build healthier financial habits while unlocking real-world value through their savings.

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Email: support@stoa.money

About us
Founders : Mike Saraswat and Sam Goodenough

Latest press articles...

Why Saving Should Feel Like Winning Again

Featured in BSA Society Matters Spring 2026, this article by Mike Saraswat, CEO and Co-Founder of Stoa, explores why saving should feel rewarding again. It argues that cash should remain safe, but become more useful, helping consumers, SMEs and building society members turn idle money into visible progress, practical value and better financial outcomes.
April 24, 2026

Former Starling Bank Co-Founder and CEO John Mountain Joins Stoa, the New Savings Technology Platform

Stoa, a UK-based savings technology platform, has appointed John Mountain, former Co-Founder and CEO of Starling Bank, as an Advisor to support product innovation and growth across financial institutions and merchant distribution.
February 19, 2026

New UK start-up Stoa launches to offer an alternative to traditional interest-based savings

Founded by CEO Mike Saraswat and CTO Sam Goodenough, Stoa is targeting the UK's significant pool of idle savings, estimated at £614 billion.
November 10, 2025

How I Manage My Money: Tech worker, on £20,000 a month, looking to buy £1m home

John has spent years saving and investing. He is hoping to retire within the next ten years
May 11, 2026

We at Stoa are on a mission to make savings fun.

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