Sam Goodenough

Sam is a technologist with over a decade of engineering and enterprise operations experience across fintech, IT, and telecoms. He builds software architectures from the ground up using domain-driven design principles and brings the best out of teams through strong communication and analytical leadership. Previously Operations Manager in Vodafone’s digital identity team, he led incident response across multiple services. Sam holds an MSc in Advanced Computing from King’s College London, specialising in financial systems. Passionate about finance, he focuses on creating innovative, trustworthy products that help people save and build long-term financial wellbeing.